Freeview: The voice of telly
These ident-style ads were contextual to the shows they aired during. Here are two of the dozens we made.
Stand Up To Cancer: Game On
Asking gamers to defeat a common enemy with a badass montage.
Made with zero budget. Narrated by one of gaming’s most famous voices, from The Witcher.
REDHEADS VS CLIMATE CHANGE – side project currently in development
THE BANNER THAT GOES ON HOLIDAY
2 Lovie Awards • Webby Nominee • 6 x the average click-through rate • 96,841 site visits
WANT IT? ZAPP IT.
I led and won a pitch with this integrated campaign about spontaneity. Also sold in a mad TV ad involving an animated brain and talking dog, then Zapp decided they didn’t need a brand TV ad… so it got zapped.
.reverse IN FILM a with 0.0% PERONI Launching
To subvert non-alc perceptions, this spot rewinds through a hedonistic evening to the moment 0.0% is chosen – which was meant to be a twist but the client put a title at the start. The adventure was supposed to be wilder, but I'd left before production. It ran in 28 markets in 2022.
EURO 2016 OOH
TALK TO FRANK REBRAND
I reinvented the government drugs information service with a new tone of voice and site, making it an ‘anonymous social network’ that showed both sides of the story.
It was so successful, it no longer needed advertising. Webby Honouree.
Covid Christmas Cards for Sale on Thortful
Kids ask Santa for coal to protect the planet
Chip Shop Awards Gold
Former Creative Circle president Dave Waters chose this as his favourite winner in the 10-year history of the awards.
"I loved the Windolene mime guy in a glass box; I loved it when I first saw it and I still remembered it months later. I assume the idea is to have the mime actually performing in various urban spaces with a large bottle there. You would just have to stop and watch, wouldn't you? I think it could have won many awards if it had run, but this is the only place I've seen it. Very clever."
A film with a twist
My first film ad, made in 2012. Briefed to make a Facebook app, I thought an emotive spot would be a better solution and convinced the clients to make it BUT for a ridiculous reason, it never went live.
‘HARD’ BREXIT
A spec ad for Durex which got picked up here and there. Design by Kerry Roper.
