To connect with fans and help England ‘Bring It Home’, we turned every can of Bud into a talisman of greatness with the last living legend of the 1966 World Cup-winning team.
BRONZE AT CLIO SPORTS
We borrowed Sir Geoff’s lucky red 1966 Final shirt from the National Football Museum, placing a mysterious teaser.
The spot debuted at Wembley in front of 80,000 fans during England’s last friendly match before the Euros. Sir Geoff was interviewed on the pitch about the campaign.
We also hid England Easter eggs in the film, from references to current squad members to the result of the 1966 Final.
CHEERS TO THE SQUAD
Agency: Revolt
ECD: Orlando Warner
CDs: Sarah Levitt, Matt Roach, Paul Calway
Producer: Sagal Aden
Executive Strategy Director: Jack Farrelly
Business Lead: Thomas Arnold
Senior Business Consultant: Jessica Sammonds
Production Company: Academy Films
Director: Marcus Söderlund
DOP: Krzysztof Trojnar
Producer: Hannah Cooper
Production Designer: Max Meronti
Editor: Nik Hindson at The Assembly Rooms
Composer: Christian Olsson
Sound: Mike Bovill, Sam Ashwell and Ellis McGourlay at 750mph
Post-Production: Black Kite Studios