92% of women feel unprepared for ‘the change’. To change that, we teamed up with Menopause Mandate on this innovative use of media that reached 3M people for £0.
Gold & Silver at Creative Circle. Bronze at the Gerety Awards. Shortlisted at Clio Health, The Caples (for Best Writing) and Art Directors Club of Europe.
⬇ Scroll to read from top to bottom ⬇
OUTDOOR
Clear Channel and Route Media donated 200 sites across the UK for 2 weeks.
Below: Menopause Mandate directors with Lavina Mehta and Carolyn Harris MP.
MADE A WHOLE MONTH OF SOCIAL POSTS
SPOTIFY DONATED AUDIO AD SPACE & BANNERS
ARTWORK: ‘WISEBLOOD’, 1992
We designed the cover using a painting by artist Helen Redman, which was part of a series inspired by her own menopause experience.
Helen is the coolest 83-year-old I’ve ever met. Follow her on Insta.
Agency: Dark Horses (freelance)
Role: Creative & CD with Sarah Levitt
Designer: Yuriko Ui
Creatives who helped write a whole month of social posts: Lara & Hannah