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NatWest: The IOU Team

NatWest: Reclaim IOUs with a personalised video from 7 weird characters… It’s payback time.

 

This interactive YouTube homepage takeover was probably one of the maddest bank campaigns ever. Check out my VO skills in the case film.

1.5 million interactions • Webby Honouree • BIMA Gold (Branded Content) & Finalist x 2 • Campaign BIG Finalist • Lovie Bronze + Shortlist • Epica In-Book • Money Marketing Awards Gold

 

PERSONALISED VERSIONS OF EACH VIDEO

Role: Creative/Writer
Agency: M&C Saatchi
Director: Ben Falk at Odelay Films