Presbyopia is a deterioration in near vision common in over-40s, but only 1 in 4 have heard of it and most people don't realise they squint. So we asked people to stage a ‘squintervention’ for loved ones. It got 1M views on Insta.
Clio Health Gold (Writing) / Creative Circle Bronze / British Arrows Shortlist / Drum EMEA Gold / Brand Film Awards 2x Gold / PRmoments Shortlist / EMEA Sabres Shortlist / Creative Moments Shortlist / PRWeek #1 Campaign of Oct
PRWeek on Brand Film Awards: “Judges praised the standout use of wholesome, well-observed humour that feels sharply on brand, highlighting the strength of the one-liners and smart PSA-style execution that keeps the joke serving the message.”
Agency: Golin London
CCO: Alex Wood
Creative Directors: Matt Roach, Elliot Riordan
Director: Craig Ainsley
Production Company: Arts & Sciences
Producer: Jonny Kight
Producer: Sagal Aden-Buxton
Editor: Max Windows at Stitch
DOP: Matthew Taylor
Sound: Phil Bolland at Sine Audio
Post: Freefolk
