To get parents thinking about their kids’ eyes health, we tapped into a truth: sightseeing is expensive, but kids see wonder in mundane sights. So we created a tongue-in-cheek tourism campaign that promoted them like real attractions.
The campaign landed national coverage and a 5-minute feature on Sky News.
We hijacked a famous London attraction with a kiosk tempting parents to go Tightseeing instead.
“Specsavers is encouraging families to go ‘Tightseeing’ – taking kids to see free mundane sights they find just as magical”
