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Frazzled

Frazzled: Giving people a new way to talk about mental health

 

Ruby Wax founded Frazzled in 2017 to help people cope with their stress and worries. With Revolt’s ace design team, we created a new brand identity and its first national campaign.

69% of Brits make small talk every day yet 45% never open up about their feelings, so our film ‘Small Talk’ represents the formulaic, meaningless chats that hide our true states of mind.

 

145,000 plays on social • 61% increase in Frazzled sign-ups

Shortlisted for Best Writing at British Arrows

Shared by celebs including Dawn French, Fearne Cotton, Alan Carr, Annie Mac, Paloma Faith.

This video shows off our rebrand

SHORT SOCIAL VIDEOS


ECD: Orlando Warner
CD: Matt Roach
Writers: Matt Roach, Alice Dowdall, Adam Redmond
Director: Ed Bye
Head of Production: Sagal Aden-Buxton
DOP: Oliver Schofield
Editor: Emma Stockton
Colourist: Maruf Khan at The Mill
Business Lead: Dan Russell
Senior Business Consultant: Lucy Iron
Strategy Director: Rob Sellars
Senior Strategist: Emma Lane
Design Director: Jimmy Ginn
Sound Mix: Rowan Gill
Motion: Rob Wilkes
Production Assistant: Lina Portnova