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Radio

A selection of radio ads that are so evocative, you can smell them.

All Made a hard-hitting back-to-school campaign Described the menopause with songs Rebranded Ruby Wax's mental health charity Lampooned athletes to beat cancer Wrote two published books about poo Blessed beer with a legend Tackled Ebola with football Brought family backstories to life Reclaimed IOUs with mad personalised films Took over London Underground with poetry Inspired smokers to quit with comedy Falsified a ridiculous brand history Supported families of fallen heroes Filled people's earholes with ads Reimagined the world's biggest gin Won the UK Young Lions competition Planted a blooming QR code Received endorsements from A-listers Made loads of other stuff

Made a hard-hitting back-to-school campaign Described the menopause with songs Rebranded Ruby Wax's mental health charity Lampooned athletes to beat cancer Wrote two published books about poo Blessed beer with a legend Tackled Ebola with football Brought family backstories to life Reclaimed IOUs with mad personalised films Took over London Underground with poetry Inspired smokers to quit with comedy Falsified a ridiculous brand history Supported families of fallen heroes Filled people's earholes with ads Reimagined the world's biggest gin Won the UK Young Lions competition Planted a blooming QR code Received endorsements from A-listers Made loads of other stuff