24-HOUR BRIEF: 0.7% of the UK’s national budget goes to overseas aid, but the government could stop at any time. Save the Children needed to convince decision makers to put it in legislation to promise 0.7% annually.
YOUNG LIONS IN CANNES
Briefed to raise awareness of Macmillan’s online cancer community, my ad showed in a simple way that you’re never alone online.
I didn't win but a jury of 120 Macmillan staff chose it as their Gold winner and used the idea.
UK YOUNG LIONS FINALIST
24-HOUR BRIEF: Tell parents that donating to the NSPCC helps give kids a safe and happy childhood they'll want to remember.
