In 2018, I was chosen by Anomaly to do The International Exchange for future leaders.
I spent 30 days developing a 360 campaign to launch diving expeditions for the Marine Megafauna Foundation.
PR: UNDERWATER INVITES
To raise awareness on a tiny budget, I proposed hiding golden tickets to MMF’s expeditions at diving sites around the world, starting an underwater treasure hunt. Unfortunately MMF weren’t able to pull it off.
I fundraised £2,600 for the campaign budget
The GoFundMe page contained 60 fish puns. Surely a record.
Editor: Finn White-Thomson / Sound: Jake Ashwell at 750 / Post: Unreasonable Studios