Presbyopia is a common deterioration in near vision, but only 1 in 4 have heard of it and most people don't even realise how often they squint.
So we made an absurd PSA about what it does to your face, asking people to stage a squintervention for loved ones. 910K views on Insta, #1 Campaign of October in PRWeek (89% of the vote) and 5 stars on David Reviews.
Agency: Golin London
CCO: Alex Wood
Creative Directors: Matt Roach, Elliot Riordan
Director: Craig Ainsley
Production Company: Arts & Sciences
Producer: Jonny Kight
Producer: Sagal Aden-Buxton
Editor: Max Windows at Stitch
DOP: Matthew Taylor
Sound: Phil Bolland at Sine Audio
Post: Freefolk
