Frazzled: The Feeling Ceiling
Frazzled ‘The Feeling Ceiling’: Interactive OOH using weather to represent emotions
This campaign started as a Gold winner in Ocean Outdoor’s Digital Creative Competition.
The idea was to make Europe’s largest digital ceiling look like a skylight where lifelike weather VFX form states of mind.
The prize was a week-long takeover, so we launched in Mental Health Awareness Week.
£110K media value with £0 spend
“Amazing”
“A bold fusion of tech, emotion and public space”
“An innovative, interactive digital sky to get people talking about mental health”
The amazing VFX were kindly created pro bono by Flipbook