Frazzled
Frazzled: Giving people a new way to talk about mental health
Ruby Wax founded Frazzled in 2017 to help people cope with their stress and worries. With Revolt’s ace design team, we created a new brand identity and its first national campaign.
69% of Brits make small talk every day yet 45% never open up about their feelings, so our film ‘Small Talk’ represents the formulaic, meaningless chats that hide our true states of mind.
145,000 plays on social • 61% increase in Frazzled sign-ups
Clio Bronze for Writing + Shortlist x2 • British Arrows Shortlist for Writing
Shared by celebs including Dawn French, Fearne Cotton, Alan Carr, Annie Mac, Paloma Faith.
This video shows off our rebrand
SHORT SOCIAL VIDEOS
ECD: Orlando Warner
CD: Matt Roach
Writers: Matt Roach, Alice Dowdall, Adam Redmond
Director: Ed Bye
Head of Production: Sagal Aden-Buxton
DOP: Oliver Schofield
Editor: Emma Stockton
Colourist: Maruf Khan at The Mill
Business Lead: Dan Russell
Senior Business Consultant: Lucy Iron
Strategy Director: Rob Sellars
Senior Strategist: Emma Lane
Design Director: Jimmy Ginn
Sound Mix: Rowan Gill
Motion: Rob Wilkes
Production Assistant: Lina Portnova