65% of children worry about school due to bullying. So we proactively pitched this to anti-bullying charity The Diana Award and made it all in our first 7 weeks at Revolt, on a shoestring.
135M impressions. Shown on BBC News fifteen times, discussed on Magic, Times Radio and more. £400K earned media value. Shortlisted at the ANDYs and British Arrows.
“Every passerby had to stop and look.”
A back-to-school ad with a harrowing twist
Metro offered a free ad space so we turned this from idea to artwork in 24 hours.
This ad is now being used in an Art Direction course at University of the Arts London as an example of great craft. 🤓
Agency: Revolt
ECD: Orlando Warner
Design: Myron Darlington, Amy Whittaker, Inês Segadães
Revolt Producers: Julie Cook, David White, Soraya Phipps
Production Company: Agile Films
Director: Lucy Bridger
Producers: Fliss Hutcheson, Ynez Myers, Sarah Kirkby
Editors: Lucy Bridger, Natalya Holley
DOP: Sy Turnbull
Sound: Jonny Platt and Beresford Cookman at Wave
Colourist: Jason Wallis at Electric Theatre Collective
Installation Production Designer: Jenny Dee
PR: Matt Davis, Holly Hooper, Ruby Short at Premier + Emma Pelling