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Race for Life: Athleasts

Race for Life ‘Athleasts’: Calling on the people least likely to sign up

My third campaign for Race for Life. And my second campaign to feature a weird use of mannequins.

Shortlisted for Charity Campaign of the Year at Creative Moment Awards.

“Dame Kelly Holmes wants reluctant runners to join charity event”
— MIRROR
“The comical video demonstrates that you don’t need Dame Kelly’s “glutes that can crack a walnut””
— THE SUN